I am Lisa Tan
Interdisciplinary Creative Director
Forever Now
In celebration of the iconic fashion house's 90th anniversary, Gucci unveiled plans to open a museum in Florence (Italy) and release a coffee table book coinciding with the opening.
GUCCI: The Making Of (Rizzoli)
Conceptualized as more than a book, The Making Of is an authoritative destination celebrating ninety years of living Gucci. It is a museum without walls, a collection of the memories and iconic images that shaped the brand and a look into the future of Gucci.
Gucci Museo (Florence, IT)
A typical museum chronicles the past; it is anti-fashion and anti-culture because it is stuck in time. The Gucci museum is dynamic and active, joined to the book in both content and attitude. It is a physical and virtual destination that invites the visitor to live the life of Gucci as new performance art.
Projection mapping. Opening night.
